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NEW YORK, N.Y.; TORONTO, Ontario; and NASHVILLE, Tenn.– The National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) yesterday announced a new global multi-year partnership with Bridgestone Firestone North American Tire, LLC (BFNT) and Bridgestone Firestone Canada Inc. (BFCA) in which the Bridgestone brand will serve as the “Official Tire of the NHL, NHLPA and the Hockey Hall of Fame.”
As part of the agreement, the NHL will grant BFNT and BFCA rights to the League’s premier trademarks and provide numerous exclusive promotional opportunities throughout the NHL season and beyond, including: the Stanley Cup Playoffs, NHL Draft, NHL Award Show and the 2009 NHL All-Star game. In addition, the Bridgestone brand will be designated as one of four associate sponsors of the international NHL Premiere series. Commitments to the League’s controlled media properties NHL.com and NHL Network will help the Bridgestone brand leverage these League platforms.
The Bridgestone brand also will leverage its status as the exclusive tire of the NHL by supporting its NHL and NHLPA partnership with advertising on NHL telecasts in Canada and the U.S. as well as supporting various NHL clubs. Through its partnership with the NHLPA, BFNT’s and BFCA’s activation will include the use of player images and select player appearances in connection with advertising executions, premiums and point-of-sale materials. The Bridgestone brand will also be a sponsor of the NHLPA’s annual Golf Classic.
“The NHL has adopted a leading-edge approach to reaching its fans by developing assets in both new and traditional media, marquee events and grassroot platforms. As a result, we have created more strategic opportunities for our partners to connect with our highly desirable demographic,” said Keith Wachtel, NHL Senior Vice President, Corporate Sales & Marketing. “As a premier sports property, we are excited to partner with a leadership brand like Bridgestone.”
“This is a terrific opportunity to position the Bridgestone brand with a premiere sports league with a large and very loyal fan base,” said Phil Pasci, Vice President of Consumer Tire Marketing, BFNT. “By partnering with the NHL, the NHLPA and the Hockey Hall of Fame we see enormous potential to connect hockey fans across the world with our message: for drivers who want to get the most out of their cars, it’s Bridgestone or nothing.”
“The NHLPA is excited to be partnering with the Bridgestone brand on a number of exciting platforms,” said Mike Ouellet, NHLPA Chief of Business Affairs. “NHLPA members are globally recognized as the world’s best hockey players and the Bridgestone group is a global leader in its industry, so bringing together NHL players with this respected brand is a natural partnership.”
In addition to its new national partnership with the NHL and the NHLPA, BFNT has entered into numerous high-profile sports sponsorships with the Bridgestone brand, including the Official Tire of the NFL, Official Tire Sponsor of the Super Bowl, NFL Pro Bowl and presenting sponsor of the NFL International Series Game. The Bridgestone brand is also the official tire of the PGA TOUR and sponsors the World Golf Championships–Bridgestone Invitational played at the Firestone Country Club in Akron, Ohio. The company’s Firestone brand is the Official Tire of the Indianapolis 500-Mile Race®, as well as the IndyCar Series and IndyPro Series. BFNT also has local and regional sponsorships with properties such as the Tennessee Titans and Nashville Predators.
NASHVILLE, Tenn.—June boasts many things: blooming flowers, carefree vacations and summer scents. And though Bridgestone Americas Holding, Inc. (BSAH) embraces June for all these qualities, the company is particularly enthusiastic about yet another aspect of June: safety.
In celebration of June’s “National Safety Month,” the company is proud to announce that six Bridgestone Americas’ facilities were recognized recently by the Rubber Manufacturers Association (RMA) for outstanding safety performance.
RMA’s Safety and Health Improvement Program (SHIP) awards, created in 1981, acknowledge noteworthy enhancements in worker health and safety. The awards promote and honor a company’s established dedication to worker health and safety.
“Our consistent presence in RMA’s SHIP awards demonstrates our complete commitment to the health and safety of our teammates,” said BSAH’s Chairman and CEO Mark A. Emkes. “We’re always striving to ensure that safety is a top priority at Bridgestone Americas and it is one of the five guiding principles in my CEO Policy.”
Emkes accepted the honors for the company at the annual RMA meeting earlier this year. The six Bridgestone Americas’ plants honored included Bridgestone Firestone North American Tire, LLC’s (BFNT) Aiken County, S.C., facility. Aiken County received a record sixth consecutive award in the “excellence” category. Facilities in this category have had an OSHA incidence rate that is 75 percent better than the overall RMA average.
Other BSA recipients garnered awards in the “improvement” category and included BFNT facilities in Warren County, Tenn., and Des Moines, Iowa. Bridgestone Firestone Diversified Products (BFDP) facilities in Kingstree, S.C., Prescott, Ark., and Noblesville, Ind., also received awards in the “improvement” category. Plants that earned the improvement award had an OSHA incidence rate that is both 10 percent better than its rate in the previous year and the same or better than the RMA average incidence rate. Both Kingstree and Prescott are repeat winners in this category.
“Our industry is serious about worker safety issues,” said RMA President and CEO Donald B. Shea. “The SHIP awards are recognition of superb achievement in worker safety, and facilities who qualify for this ought to be quite proud of the accomplishment.”
Note: BFNT’s Warren County and Aiken County plants are the only tire plants in the United States to have received the prestigious VPP STAR award—OSHA’s highest honor. The BFDP Kingstree, S.C., plant is also an OSHA VPP STAR site as is the BFDP polymers plant in Lake Charles, La.
NASHVILLE, Tenn.– Bigfoot®, The Original Monster Truck® is now emblazoned with the iconic Firestone shield in a dramatic new paint scheme designed to evoke the pride and tradition of the Firestone brand. Bridgestone Firestone North American Tire, LLC (BFNT) worked with the team at Bigfoot to design the new paint theme which will replace the previous design on the Firestone Bigfoot vehicle.
In addition to the well-known Firestone shield, the new look also combines the classic Bigfoot blue and the traditional Firestone red as well as the tiresafety.com logo. Tiresafety.com is an informative Web site created by BFNT to make tire and automotive safety information easily accessible to motorists via the Internet.
“This new paint scheme is a fantastic way to solidify the bond between Bridgestone Firestone North American Tire and Bigfoot. The return to the traditional Bigfoot blue and incorporating the Firestone shield is a fresh spin on a classic theme,” said John Robinson, Brand Marketing Sponsorship/Events Manager, BFNT.
Since 1991, Team Bigfoot has been using Firestone tires exclusively on its fleet of monster trucks. “The Firestone shield denotes 100 plus years of quality and value in the tire business,” says Jim Kramer, Vice President of Operations for Bigfoot 4X4, Inc. “We are proud to display it on the new Firestone Bigfoot truck.”
In addition to running on Firestone brand tires since 1991, Team Bigfoot has used Firestone-themed monster truck bodies, starting with the introduction of the Firestone Wilderness™ Bigfoot truck in 1997.
Aside from the Firestone Bigfoot race vehicle, Bigfoot also maintains a dedicated Firestone Bigfoot display truck that visits Firestone’s retail stores and dealers throughout the year to promote the Bigfoot/Firestone relationship. In 2006 alone, the Bigfoot fleet logged 378 display days at Firestone retail locations.
Bigfoot 4X4, Inc. was founded by Bob Chandler who created the first monster truck, christening it “Bigfoot” in the mid 1970s. Through the years, it has remained perhaps the best-known of all the monster trucks.
For a complete schedule of Firestone Bigfoot appearances, visit www.bigfoot4x4.com.
A concept car is one way a car company communicates with the public to gain insight into consumer needs and desires on a road vehicle. General Motors has re-aligned the company to bring creative solutions to consumer needs in record time. The two concept vehicles revealed at the L.A. auto show are great examples of the new "road vehicle" concept. Not a truck and not a car, the lines are no longer distinct because the consumer has demanded to have the features of both vehicles.
Saturn's CV-1
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"To Go In The Snow"
Three Vehicles made for the Colorado Snow
When it's January in Colorado and that means Snow, lots of Snow, and still
more Snow to come in March and April. Seems to me we had lots of the white stuff in November also.
Which turned out to be great timing to test drive three cars that where
made to be driven in all this stuff.